AFPR 2014 Survey Executive Summary

afpr-logoAmericans for Policy Reform


November 5, 2013

To: Interested Parties

From: John W. Lee; Americans for Policy Reform (AFPR)

Re: New Survey Finds Strong Support for Legalizing and Regulating Marijuana in California Among Likely 2014 Election Voters.

Americans for Policy Reform, the organization supporting the California initiative Marijuana Control, Legalization and Revenue Act of 2014 (MCLR), conducted multiple Google Consumer Surveys over the past three months. The intent is to assess how receptive voters in the state are to control, legalize and generate revenue from marijuana. A recent survey among Californians reveals over 64% of those intending to vote in the 2014 election support marijuana legalization.

Thus far, Americans for Policy Reform has conducted over a dozen surveys using Google’s system to gauge voter support for legalization in the California 2014 election. The surveys helped decide the name for the Initiative, and other critical issues such as the 18 v. 21 yr. old age debate. Additional surveys focused on key polling questions aimed at properly identifying several points of concern and confusion among voters.

Executive Summary of Survey Results:

It is clear the majority of Californians want to vote for marijuana reform at the next opportunity. In a key AFPR survey of registered voters in California who plan to vote in the 2014 election, respondents were asked the question “How would you vote to Control, Legalize and Generate Revenue from Marijuana in California?”. The results show 64.1% in favor of legalizing marijuana in the 2014 California General Election. With nearly two-thirds favoring a proposal to control, legalize and generate revenue from marijuana in 2014 and only 19.5% surveying any opposition at all, California is ready for marijuana legalization. With 16.3% surveyed as undecided, positive acceptance will only increase. Below are the actual survey questions and results:

How would you vote to Control, Legalize and Generate Revenue from Marijuana in California?

Results for respondents with demographics. Weighted by Age, Gender, Region. (1701 responses)*

The results show the largest support for legalization to come from voters age 25-35 at 75.8% and 71.3% of those age 65 or older. Still well above the majority, respondents age 34-44 and 55-64 surveyed 58% and 58.4% respectively in support of new Marijuana legislation in 2014.


Age For Against Not sure
18-24 61.7% 23.1% 15.3%
25-34 75.8% 10.7% 13.6%
35-44 58.0% 24.2% 17.8%
45-54 63.1% 24.7% 12.1%
55-64 58.4% 16.1% 25.5%
65+ 71.3% 19.6% 9.1%

Detailed analysis shows the largest opposition to legalization coming from female voters age 45-54 at 31.8% and male voters age 65+ at 25.2%.

Key results:

  • 67.2% of men and 58.8% of women support legalizing marijuana in 2014.
  • Over three-quarters (75.8%) of adults ages 25-34 support legalizing marijuana in 2014.
  • 70.5% of all adults 65 years old and over support legalizing marijuana in 2014.
  • Well over half (58.8%) of all voting age women support legalizing marijuana in 2014.
  • California is ready to regulate and Legalize Marijuana in 2014!

These results confirm additional surveys conducted by Pew(1), Gallup(2), and Tulchin Research(3) showing unprecedented support for marijuana legalization in California and across the nation.

Major polling organizations almost unanimously report a readiness of the majority of Californians to vote for Marijuana reform in November 2014. Respondents expect a proper regulatory system that ensures well-controlled distribution and revenue generation, and that laws are properly established and enforced. Protections for children and “drugged driving” are a top priority and being given fair and practical voting options are a key requirement.

The sentiment of California voters is for marijuana legalization as soon as possible. Recently released polls regarding marijuana reform in 2016 are potentially misleading by failing to recognize current public sentiment. Survey results of projected 2014 voters closely match that of the polls of 2016 voters.

The Marijuana Control, Legalization and Revenue Act of 2014

The Marijuana Control, Legalization and Revenue Act of 2014 was created to accomplish what the California legislature and previous initiatives have been unable to achieve: a fair, transparent set of enforceable guidelines that addresses the concerns of citizens, communities, local law enforcement, the courts and federal authorities.

MCLR was openly drafted by a broad consortium of advocates and the general public throughout the State; input from all was welcome. All ideas and suggestions were submitted for expert legal and legislative review and formulated into the final language recently filed with the State of California.

MCLR provides structure for a comprehensive seed-to-sale regulatory system as well as addressing the other federal guidelines detailed in the recent Guidance Regarding Marijuana Enforcement(4) from the U.S. Department of Justice issued 8/29/13.

In summation, California voters strongly support marijuana legalization in 2014. Furthermore, the hundreds of millions in projected statewide revenues generated by this initiative, coupled with detailed public safety protections, make the MCLR the most representative marijuana reform act reflecting the will of the people of California – safe, legal marijuana in 2014.


* Survey Methodology:

Conducted by Google Consumer Survey October 17, 2013 – October 22, 2013 and based on 1701 online responses. Sample: National adult internet population, with the filter question: “Are you a registered voter in California who plans to vote in the 2014 election?”


More about Google Consumer Survey:
* NY Times: Which Polls Fared Best (and Worst) in the 2012 Presidential Race
“Perhaps it won’t be long before Google, not Gallup, is the most trusted name in polling.” -NATE SILVER

* Comparing Google Consumer Surveys to Existing Probability and Nonprobability Based Internet Surveys:

* A Comparison of Results from Surveys by the Pew Research Center and Google Consumer Surveys:


(1) Pew:

(2) Gallup:

(3) Tulchin Research:

(4) The Cole memo:

(5) Marijuana Control, Legalization and Revenue Act of 2014: